24 April 2015

Ask your average Scottish football fan a year ago what the name ‘Petrofac Training Services’ (PTS) meant to them and you’d have been forgiven for expecting the odd blank look – well, not anymore. Following a hugely successful sponsorship of Scottish football’s Challenge Cup competition, PTS has turned that on its head.

With a shared commitment to training and excellence, the two have proved to be the perfect pairing over the last year, as PTS’ Head of Business Development, Laurence Milne, explains: “If you want to be the best – whether on the field or offshore – you have to train with the best so the similarities in our approach were evident from the off. We train people throughout their careers and football is certainly no different, requiring a continuous commitment to the training and development of players.”

As a market-leading provider of high-quality training services for the oil and gas industry, PTS has trained more than one million delegates in the UK during the last 30 years, including 350,000 at its Montrose-based fire and emergency response training site. Recognised for its delivery of the mandatory offshore survival training (BOSIET) and Minimum Industry Safety Training (MIST), PTS provides that vital stepping stone for anyone wanting to work offshore where training literally saves lives every day.

So what have been the highlights of this sponsorship?

Aside from helping increase website visitors by 43% and online training enquiries by more than 60% last year, it is fair to say that PTS has relished this new opportunity to reconnect with grass roots football in local communities. Having never sponsored a sports competition before, it has allowed the team to try out new things, creating truly unique fan experiences; and all whilst promoting the brand and its offering and enabling engagement with target customers.

The organisation of this month’s Cup Final, teamed with truly unique fan experiences and a popular pre-match ‘Fan Zone’, was heavily praised by Livingston and Alloa Athletic fans. Laurence adds: “The feedback we have received, particularly through social media channels, has blown us away and exceeded all our expectations. Social media mentions from the Cup’s participating teams and the Scottish Professional Football League (SPFL) have provided us with a combined reach of 1.5 million people which speaks for itself.

“Overall, we’ve seen a tournament with some outstanding performances, 110 per cent commitment and the opportunity afforded for youth to shine, whilst throwing up some interesting, and unexpected, scores! The atmosphere at the games, particularly the Cup Final, was terrific and we hope that we gave all fans experiences they won’t forget in a hurry.”